The Sylvie Amar & Partners Agency have modernized ACLV’s historic brand, Le Magistral. The quality of this meat is highly prized by connoisseurs and easily recognized due to the rabbit’s unusual back eyes. The flesh of this French, and more especially Vendean rabbit, is renowned for being finer and tastier than other breeds. The animals are reared according to very strict criteria: they must conform to Bleu Blanc Cœur criteria (a French organization for the protection of the planet, animals and man), and be certified by an independent organization to ensure that promises and commitments are upheld. The rabbits are fed a 100% vegetal and GMO-free diet (less than 0.9% as stipulated in regulations), rich in vitamins and minerals. Le Magistral embodies traditional values and flavours, similar to those enjoyed by our grandparents. Gourmets take note – low-calorie and inexpensive meat like Le Magistral is highly recommended after our year-end excesses.