Strategy Expertise

Strategy consists of coordinating execution activities using marketing and management tools or global design to achieve the desired result.
We help enterprising businesses keen to bolster their strategies, build a brand architecture, define their brand DNA or develop a brand stance and environment.
Well-designed strategies guarantee business sustainability.

“Every one of our clients is unique, and every solution we have developed over the past 23 years has been tailored to their specific needs.”

We develop strategies that allow you to achieve your objectives. These strategies encompass your specific requirements, your commercial and brand strategies as well as available human, technical and financial resources.

Commercial development strategy:

  • we conduct benchmark studies, market analyses, distribution channel analyses and map the competitive landscape and data.
  • we carry out customer audits and assess customer loyalty measures, analyze current and future offers and commercial differentiation strategies.
  • strategic thought and positioning
  • we position new products on markets,
  • define action plans as well as the resources required and roadmaps.

Brand strategy:

  • we define brand strategies and execution support
  • we determine the brand’s DNA (brand values, mission, vision and personality),
  • designing brand names
  • defining brand environments (develop arguments, graphic charter, iconography and brand spirit).

Without a strategy, it’s difficult to create a new product or brand. Well-designed strategies guarantee business sustainability. Invest in your brand strategy, it’s not a cost, it’s a long-term investment.

Most often, our clients have questions that are difficult to answer alone:
What are the levers that could help my business, CSR, ecology, ethics? What are the new stakes? Do my products correspond to my values? How to position our new product on the market, which distribution channel to use, which advertising tool to make it known? Should I open an online store? How to retain the different generations, especially milleniums and silvers? Does my brand image or identity match my business strategy? Who should carry out my communication strategy, is that the role of my marketing department? How to specify my digital strategy and the editorial line of my digital communication? Does the vision I have of my company correspond to the one I transmit to my teams? Is the distribution strategy operational and consistent with my resources?

Business leader, entrepreneur, visionary and omnidesigner.

We are all business leaders, managers or entrepreneurs, we must work as a team, without magic wands but with experts and talents. At Sylvie Amar & Partners, we believe that asking the right questions is already a way forward. We support you to have a true vision of your brand and translate your DNA into identity, products, events, architecture, thereby as well to use inbound marketing with your social networks and the global design that has proven its worth. We like to describe ourselves as “omnidesigner”: a broad vision of our profession as a designer. We are bold creators, we are a tool that must be used to create human and financial value. We believe in multiple human talents and we believe in the harmony between DNA and product offering. We are business pollinators.