Press campaign for Desmazières
We’ve designed a new press campaign for our long-standing customer Desmazières, the seed potato producer. 2020 marks the start of a new decade of working together!
This campaign focuses on AgroEcoloNomie (a combination of Agriculture + Ecology + Economies), a concept already introduced by Desmazières last year, which is all about making the right choices for the future. Which sustainable channel or commitments to follow, what potato varieties to choose, what commitments to support the agriculture of tomorrow?
We chose to create a campaign using teasers and QRcodes in various trade papers (Le Betteravier français, La Pomme de terre Française and Potato Planet). Check it out, here.
Hats off and a huge thank you to Desmazières for deciding to extend this campaign in Spring 2020 to support the trade press and other stakeholders that we all need! Let’s all eat French potatoes!