Trend book By Sylvie Amar & Partners

Trend book By Sylvie Amar & Partners

The Agency produced and presented a customized food trend book for France Frais, the manufacturer and distributor of fresh, frozen, dried and organic bakery/patisserie dairy products.

So, what is available today and what trends will emerge over the next few years, likewise, what do consumers expect today and what will they expect in the future… Compiling this kind of trend book involves monitoring the food world, in its entirety, on a day-to-day basis to spot innovations, analyze consumer behaviour, packaging, changing offers, regional features…

An exercise the Agency is accustomed to, but which is not easy!
Sylvie Amar & Partners trend books are an essential tool for building sustainable brand strategies.