Potato’s dream

Potato's dream

Relooking potatoes is the kind of project we simply love! It’s just so chic! Our secret recipe involves taking an exceptional product like the renowned ‘Juliette des Sables de la Baie de Somme’ potato (the only variety of its kind to have such a label all to itself), precious producers and an illustrious illustrator. When mixed together, the end result is a crate any top fashion designer would be proud of! Maybe you have already recognized Aurélie Sartres’ style. We chose her to give the Juliette a new and more contemporary lease of life. The only thing that’s left to say, is thank you Aurélie! We came up with a new identity to wrap around the genuine Juliette des Sables de la Baie de Somme potato. It comprises a new logo, new stripes and a new wooden crate. It’s already been showcased by Bayard, in Monaco at the World Chef Summit, and in Berlin at the Fruit Logistica as well as at the Elysée Palace thanks to de Guillaume Gomez. I hope you all have the opportunity to discover this truly wonderful potato. It’s a delight!