Pastry Fine

Food concept - Naming and identity - Artistic direction

Foodconcept – naming & identity – artistic direction


The agency supports Sébastien Serveau, a discreet but essential star of French
pastry, in the creation of his brand Fine. For this construction, the missions were
multiple: strategic positioning, naming of the pastry shop, visual identity, creation
of the interior design and the facade, merchandising, packaging, uniforms.

To discover at 16 Rue Royale, 78000 Versailles, France.
Open from tuesday to friday 10h-13h et 14h30-19h,
saturday 10h-19h and sunday 10h-13h



FoodConcept de la pâtisserie Fine




FoodConcept de la pâtisserie Fine