Jean-Michel Lorain

Brand architecture – Brand Identity – Graphic Design – F&B Consulting

The studio designed a new identity for Côte Saint Jacques

The Studio repositioned this Relais & Châteaux hotel and Michelin star restaurant to reflect the Lorain family dynasty. We devised a new product positioning and adapted the visual identity to each side of the business: restaurant, spa and hotel. We designed a brand book, the menus, communication collaterals, presentation plates and signature tableware for the restaurant.

Jean Michel Lorain

« Sylvie really does listen and deliver. 

I learned a lot throughout the entire process.  I particularly appreciated the fact that she involved not just me, but also my wife who is very committed to the business, and my daughter who runs the restaurant, at every step.  This was a very fruitful and pleasant partnership.  You really get the impression that Sylvie Amar not only knows our world inside out, but that she loves it and the people who work in it.  It’s a real pleasure to build things with her.  Today, we are starting all over again but on the Côte Saint Jacques project.»

Jean-Michel LorainStarred chef at La Côte Saint Jacques, Joigny - Relais & Châteaux