Frigor – new identity

The Studio drew on Frigor’s long history to revitalise the brand’s image.
We redefined the identity of this traditional chocolate brand for Nestlé Switzerland, redesigning both generic and seasonal packaging.

Frigor gamme courante

« I was impressed by Sylvie’s professional approach.

I was impressed by Sylvie’s professional approach – her attention to detail when defining the concept, her ability to listen and come up with the appropriate aesthetics, her interest in the history of large popular brands and the values they encompass.  All these qualities enabled her to modernise a so-called “untouchable” brand and make it more appealing than ever. »

Danièle MichelMarkeing & Communication Director, Nestlé, Switzerland