The Sylvie Amar & Partners agency is continuing to roll out its campaign to upgrade the packaging used by well-known potato producer, Bayard of Laucourt. This time, the Agency used flexographic printing to redesign Bayard’s cardboard boxes. Stacks of 5kg, 10kg and 12.5kg boxes are kept by distributors and wholesalers for use in out-of-home catering outlets.
We chose to remain in keeping with Bayard’s original and unique image, overlaying the brand’s icon and featuring a big “B”.
The monochrome aspect of these boxes helps to reinforce the identity of each brand by making it easy for buyers to remember the colour of their last purchase. These boxes are easily recognised and really stand out from the crowd. You’ll be seeing them soon on wholesaler shelves.