We designed the entire FoodConcept behind “Patisserie Fine” in Versailles for famous pâtissier Sébastien Serveau. We also designed an entire bespoke range of packaging for transporting his prized culinary creations. We had to muster all our different skills and technical know-how to design boxes for patisserie, Christmas logs, cakes, sachets for macarons, bags for galettes, fold back packs for chocolate bars, chocolate boxes, signature cards for cakes (which may or may not be edible), price labels, cake boards (for delicately transferring a cake into its box), bags for chocolates, snacks or shopping… It took all our expertise to ensure that every element blended seamlessly together without detracting from the exquisite creation itself.
In fact, we use a plethora of techniques to manufacture each item. Over the past 25 years we have been having materials printed across the world thus ensuring that we have access to the best and most appropriate techniques, since each project is different, so that we can choose whichever corresponds best to individual project specifications. We can choose between flexographic printing, silkscreen printing, offset printing using Pantone Matching Systems, inkjet printing, hot-foil logo printing (gold blocking), brass, anti-UV stickers and painting using RAL or NCS colour charts. We must juggle between the different systems to obtain a single effect and ensure total harmony between all of the brand’s colours, and colour consistency across all of the different techniques.
This exercise alone is a major challenge on each and every project and for each and every new colour range, but our network of partner-suppliers is always there to support us in our quest for perfection. Thanks to José, Morgan, Charles, Xavier, Amélie and Lucie for their teamwork and ensuring that our packaging designs are successful. As an illustration of this rather technical piece, we’ve compiled a selection of the packaging we have designed for Fine.