Brand strategy for Mavrommatis

Brand strategy for Mavrommatis

We are faithfully continuing our brand strategy work for Mavrommatis – working closely with the family, in particular brothers Andréas, Evagoras and Dyonysos. The Mavrommatis group focuses on Greek and Mediterranean cuisine and today employs 120 people in its 5 restaurants, delicatessens, corners and wine shops… We have been helping their marketing department and executive laboratory to update their existing products and develop new creations. So far, we have released a number of products including a new shopping bag, boxes for the deli, signage for the new Paul Doumer store, a selection of savoury gourmet foods for the festive period and a catalogue of ready meals including new creations from their chef. Plus, they’ll soon be releasing new dairy products in their cold section and have branded vehicles delivering their goods across Paris!

www.mavrommatis.fr