Brand strategy and packaging for Eric Roy

Brand strategy and packaging for Eric Roy

We created a new brand identity for market gardener Eric Roy, together with online contact tools.
The quality of this master market gardener’s produce is recognized by the renowned Collège Culinaire de France. He is the supplier of miniature vegetables to France’s most prestigious Michelin starred hotels and restaurants. He and his team, based near Tours, grow the very best and most delicious miniature vegetables. We went about redesigning the packing boxes (inner and outer boxes) for delivery by Chronofresh, in the same way as we would a piece of art… rich in colour and flavour. Working as a team, we put together a photo library of miniature vegetables, pictures of all sorts that we used to compile creations for use on the packaging, business cards and other graphic materials. And to top it all, we added the new logo ‘l’élégance maraîchère’.

We were totally enraptured by this high-quality produce, but what impressed us the most was not only the depth of flavour of the produce, but the grower’s passion and patience. Today, everyone can enjoy these wonderful vegetables. Following recent events, Eric and Véronique Roy decided to sell their miniature marvels to consumers. Today, you can order miniature seasonal organic vegetables, that has been lovingly grown to the highest possible standards (by monitoring of living organisms, understanding natural regulation mechanisms, crop rotation, doing away with phytosanitary products, showing respect for both mankind and the environment) from them directly online. https://ericroymaraicher.fr/ an address to remember.