Brand creation for the cold chain

Brand creation for the cold chain

We have all unfortunately been confronted with the problem of maintaining the cold chain at least once in our lives. So how do you know if a product has been stored at the correct temperature? Or whether your salad or suchi has not been left in a warm place for a few hours at the back of a store or while it was being delivered? This concern springs to mind every time we see fresh produce sitting in a corner of a store instead of in a refrigerated cabined… so how can you tell? Who can you trust? It’s not easy. We have found a solution called GoodNoGood! Its founder, Pierre Peteuil commissioned us to create a new brand for his catering services: a name, logo and communication tools for this new brand identity. So how does it work? It comprises a microbiological patch that reacts to the heat and cold. If the patch is green, the product is safe to eat (the cold chain has been maintained throughout). However, if it’s red, the product is not fit for consumption (the cold chain has been interrupted!). Food manufacturers, supermarkets, delis and bakers can all use this new system for the products they sell, as well as on their meal trays or other new systems that they use to deliver fresh food. Insist on GoodNoGood quality!

Where can you meet the sales team from GoodNoGood? They will all be at the Snacking Show, on April 4th and 5th at the Porte de Versailles in Paris. Here’s a 3D glimpse of their stand so that you can identify them easily.

www.goodnogood.fr