Brand birth

Brand birth

A new Japanese brand, the Cajolière, saw the light of day this year end. The name was designed to convey this new brand’s values in French and Japanese – the concept of good living and art of entertaining, quality and technology, French inspiration and modern accessories. It was a huge challenge to come up with a name that conveyed all of the brand’s values yet was easy for the Japanese to pronounce.
The first collection released this winter in Japan, comprises a range of ultra-soft synthetic blankets (the material is quite astonishing and incredibly ‘tactile’). The brand will be presenting its products in Europe soon at the Ambiente and Maison&Objet trade fairs. Other products will follow, as and when new collections are released. I strongly urge you to watch this video created for the launch of the product on one of Japan’s consumer mail order TV channels.
It was a fantastic opportunity for the Studio to showcase its expertise and ability to take cultural constraints into account. I’m now known as Sylvie San (pronounced [san], a mark of respect in Japan when introducing someone).

http://www.shopch.jp/PrdDetailMovieShow.do?prodNum=585434