For a number of years now, Sylvie Amar & Partners Agency has been working with this wonderful traditional distillery, which was founded in 1834. To date, the Agency has worked on a number of strategic and communications projects, but our latest assignment focused on their latest product.
We have designed a range of cordials, called La Folie. And yes, you guessed it, the distillery doesn’t only produce alcohol. But why name the range La Folie? Because in 1989 James Combier built a holiday home on the coast in Pornichet, and he called it Villa La Folie, an ancient name for a distillery at the time, and we felt that it was time to bring up to date. We found our inspiration in the Roaring Twenties (Années Folles) and the result is a glorious selection of delicious flavours destined to travel the world over.