100th newsletter to celebrate global design

100th newsletter to celebrate global design

So, in this 100th edition, I would like to focus for a moment on global design. It’s something I’ve been talking to you about for 21 years now and it’s a philosophy and discipline that design schools have finally added to their curricula today. Maybe I should try and define design global. Well, global design is in fact a rationale that covers the entire design process from concept through to production and execution, including aesthetic, functional, marketing, industrial, human and financial issues… a multi-faceted approach which aims to reinforce brand and corporate strategies, create added-value and leverage growth. In the world of gastronomy, global design means building a product, range of products or a space that is attractive, engaging and ergonomic which stands out from the crowd, is highly competitive and meets the specific needs of each market and trend. Our signature approach is to address the “5 + 1” senses in all our designs: visual effects, tactile effects, sound effects, taste and smell as well as the 6th sense, gestures. We apply this precision and creative design process to the needs of hotels & restaurants, tableware, catering professions and food and drink industry. Global design is a creative approach that requires careful planning. Successful design requires excellence, experience, attention to detail, daring and skill. Although you may have first heard of us 10 years ago through articles on tableware, today most of the Studio’s revenues (over 70%) come from brand strategy development, followed by interior design and product design. Our activities have evolved to keep pace with our clients’ needs. We have strengthened our teams, employing international marketing experts to meet their interior design and brand creation requirements. Our speciality is our ability to cascade a brand strategy down through to new product design, identities and food concepts. Today, our global design studio is equipped with a professional in-house kitchen (plus chef, Cyril Mouret of course), and a photography studio so that we can quickly meet your styling requirements or need for visuals. Our raw ambition has been driving the Studio’s success in France and internationally and look forward to talking to you about our new projects in Cyprus or China in future editions.

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